12 Benefits of Content Marketing [+ Examples]

As a seasoned contented marketer, I tin guarantee you that contented trading has immense benefits for immoderate business. It is 1 of nan astir effective methods of increasing assemblage engagement, processing marque presence, and driving sales.

If you‘re funny astir contented trading and a small skeptical of its rewards, you’ve travel to nan correct blog.

I'll explicate its value and nan benignant of perks it tin supply your business.

According to our 2024 State of Marketing Report, 50% of marketers group their sights connected expanding their finance successful contented trading this year.

Consistent, high-quality, and engaging contented impacts assemblage decision-making much than immoderate different technique.

Consistency successful marque messaging is 1 of nan galore factors determining your business's maturation and success. Big brands cognize really to represent their marque consistently and astatine each customer touchpoint.

The aforesaid reasoning applies to contented marketing—your contented must person a unsocial and identifiable voice, style, and transportation crossed each distribution channels.

Content consistency establishes your credibility, builds trust, and strengthens your reputation.

We cognize nan contented you create has to beryllium consistent. However, why is contented trading truthful beneficial? Here are nan apical benefits of contented marketing.

Why Content Marketing Works

Content trading useful because humans are highly ocular creatures.

I cognize you astir apt weren‘t expecting to get into subject today, but I committedness it connects to marketing. More than 50% of nan quality brain’s cortex is dedicated to ocular processing.

Furthermore, investigation shows that 90% of nan accusation humans announcement and nonstop to their brains is visual. Therefore, contented marketing, specified arsenic videos, graphics, ocular ads, and blog posts afloat of graphs and charts, will surely resonate pinch your target audience.

Moreover, we are firmly rooted successful nan societal media age, wherever contented is king and much and much consumers are discovering caller brands and products via societal media. Our caller societal media study recovered that 40% of Gen Z, 40% of Gen X, and 43% of Millennials person discovered caller products via societal media successful nan past 3 months.

You tin boost marque and merchandise consciousness by creating sharable, engaging contented that thrives connected societal media.

Benefits of Content Marketing

1. Your assemblage will instrumentality astir longer.

Great contented is an important asset.

It tin create affirmative experiences for your imaginable customers and compel them to travel backmost for more. It‘s your summons to capturing your audience’s attraction and continually reinforcing a affirmative marque impression.

For example, 1 of my favourite societal media accounts to travel is Duolingo connected TikTok. The language-teaching app is known for its unique, funny, and entertaining beingness connected nan platform.

Duolingo ever provides intermezo value, truthful I support it astatine nan apical of my mind whenever I get nan itch to study a caller language. Whether I break my streak because learning a caller connection is hard is a different story.

2. You'll person amended traction connected societal media.

Since I brought up societal media, it‘s important to retrieve that it’s 1 point to summation your societal media followers crossed channels, but it's rather different to create trendy content.

If you‘re 1 of those businesses that doesn’t spot overmuch traction contempt having a immense following, it's clip to usage contented trading to your advantage. Quality contented tin thief your business summation traction connected societal media.

Track nan capacity of your contented campaigns utilizing HubSpot's analytics software.

3. Your assemblage will spot you.

I've recovered that creating contented helps businesses build relationships pinch their audience. Engaging contented tin reply customer questions and interact pinch customers.

When a business creates worth without taking thing successful return, its assemblage will apt spot its proposal and recommendations.

Ultimately, erstwhile your contented shows up astatine nan correct spot and astatine nan correct clip pinch nan correct audience, it‘ll amended your brand’s reputation.

The much value contented customers see, nan much apt they are to subordinate pinch your institution positively.

For example, I americium obsessed pinch Fenty Beauty‘s societal media contented trading strategy and really nan marque places spot and assemblage interactions astatine nan halfway of its contented strategy.

Fenty’s Instagram, TikTok, Pinterest, and YouTube channels each attraction heavy connected providing tutorials and acquisition contented astir makeup, skincare, and their products.

The tutorials show viewers really nan products activity connected different tegument types and really to operation and lucifer products to execute different looks. Moreover, nan marque is perpetually responding to user comments connected its platform.

These tutorials and genuine interactions build spot pinch its audience.

4. You'll make much and amended leads.

I've recovered that Content marketing tin besides make leads. When your assemblage views your content, they're much apt to acquisition from you successful nan future.

Additionally, calls-to-action (CTA) placed straight successful your contented tin make caller leads for your income team.

So, really tin contented make leads?

According to Lindsay Kolowich, erstwhile squad head of nan HubSpot Academy Acquisition Content Team, “Content is simply a awesome measurement to guideline users to a landing page.

Typically, you create contented to supply visitors pinch useful, free information. You tin see CTAs anyplace successful your contented — inline, bottom-of-post, hero, aliases moreover broadside panel.

The much delighted visitors are pinch your content, nan much apt they will click your call-to-action and move onto your landing page.”

For example, I'm helping a creation workplace successful my vicinity by moving its TikTok and posting creation contented to drum up liking successful nan workplace and pull caller students.

I station videos of instructors doing gravity-defying stunts and explaining analyzable moves.

Each video ends pinch a call-to-action to motion up for classes via nan studio's web store.

The TikTok relationship still has a mini pursuing since it‘s new, but I’ve already seen caller students registry for nan classes I've promoted. Many person told nan instructors they learned astir nan classes via TikTok.

5. Original contented tin amended conversions.

A mates of examples I will bring up later will dive a spot deeper into this, but judge maine erstwhile I opportunity nan contented you station influences conversions.

It helps your assemblage link pinch you and gives them nan accusation needed to make knowledgeable purchases.

Even more, if you’re utilizing blog contented to bring successful traffic, see utilizing original graphics alternatively than banal photos, arsenic marketers study nan erstwhile arsenic least effective successful helping them meet their goals.

Additionally, your contented should ever see a CTA and guideline your readers connected what they should do next.

6. Your business will go much visible acknowledgment to SEO.

The much consistent, high-quality contented you produce, nan amended it'll beryllium for your SEO efforts.

For example, I discovered nan rod creation workplace that sparked my creation travel via a blog post.

Again, I'll dive overmuch deeper into this illustration later, but to support a agelong communicative short, nan accusation I recovered connected that blog helped maine spot that studio, spot it arsenic an authority connected dance, and person maine to registry for classes.

Your contented should thief your business go visible online and build spot and authority pinch your audience.

7. Great contented tin position your institution arsenic an authority successful your industry.

As I‘ve hinted, creating value contented will besides thief build your authority online. If your business is established arsenic a reliable spot to get information, you’re much apt to rank higher successful hunt engines.

Plus, your customers are much inclined to spot you if they position you arsenic an manufacture expert. Your contented should show your expertise successful your section and supply valuable answers to your audience's questions.

8. Quality contented tin build marque awareness.

Sure, thing tin build marque awareness, but I've recovered that contented trading does it uniquely.

Our HubSpot trading experts person written astir thing called the Surround Sound strategy.

In a nutshell, this contented strategy does much than conscionable rank your blog article connected page one. It makes your contented (and, therefore, your brand) look everyplace your imaginable customers are looking for your product.

To execute this strategy, constitute astir topics your customers are willing successful truthful they statesman to subordinate your awesome contented pinch your brand.

9. You'll cultivate loyal marque fans.

Taking marque consciousness a measurement further, everyone who raved astir your contented and associated each those awesome feelings pinch your marque is apt to go a marque advocator earlier ever purchasing your product.

Wait, what?

I committedness it's true; marque fans tin beryllium conscionable arsenic loyal and power their friends and family's buying decisions arsenic imaginable consumers spot that a business provides worth to its existent audience. One of nan much successful ways companies tin do this is done contented marketing.

For example, while I whitethorn not beryllium successful nan marketplace for children‘s repast plans because I don’t person children yet, I americium obsessed pinch nan Kids Eat In Color blog and Instagram content. I urge it to my friends and family who person children pinch picky eating habits. See really good that tin work?

10. You'll prevention money connected your trading strategy.

Since HubSpot first assessed nan costs of contented marketing 10 years ago, nan believe has remained nan most cost-effective trading strategy available.

Upfront costs for contented look steep, and that's a adjacent point.

Estimates for blog contented scope from $150 a station to $3,000 for a freelance writer, but you could prosecute a full-time unit writer to create contented for you regularly.

In nan agelong term, erstwhile compared to paid advertisements, video marketing, and accepted marketing, contented wins nan conflict pinch Frank from finance each time.

11. You‘ll meet your assemblage astatine different stages of nan buyer’s journey.

What I emotion astir about contented trading is its expertise to link pinch consumers astatine immoderate shape of their buyer's journey. Remember, location are 3 stages:

• Awareness
• Consideration
• Decision

I‘ll stock my ain user communicative arsenic an example.

Years ago, I wanted to commencement a fittingness travel but had trouble maintaining a accordant gym routine. So, I took to Google to fig retired why I couldn’t beryllium accordant successful nan gym. At this point, I was alert of my buyer's journey.

I cognize there‘s an rumor (I can’t instrumentality to my gym routine), and I want a solution. During this stage, I stumbled upon a blog by a section rod and aerial fittingness workplace that had a station called “5 reasons you're not sticking to your fittingness routine.”

I publication nan studio‘s station and learned that I apt didn’t instrumentality to my regular because I recovered it boring and didn't deduce immoderate joyousness from committing. So, I should look into alternative, much absorbing exercises.

Now, I‘m successful nan information stage. I cognize why I can’t instrumentality to nan gym; it's boring, and I must see replacement exercises. So, I started researching replacement forms of fittingness and what those types of exercises entail.

At immoderate point, I stumbled upon nan studio's Instagram and recovered videos detailing their different replacement workout classes, from rod dancing to aerial silks.

Even better, location were videos tailored to beginners, specified arsenic “What to deterioration to your first rod creation class” aliases “Debunking myths astir aerial hoops.”

Finally, I decided rod dancing would beryllium my champion choice, which led to nan determination stage. I'm compiling a database of rod creation studios adjacent maine to consider.

The first workplace I stumbled upon has been pinch maine this full journey, truthful naturally, I decided to enroll successful its classes.

By utilizing contented marketing, your business tin beryllium for illustration my favourite rod workplace and meet imaginable consumers astatine immoderate shape of their journey.

12. Educate and empower your assemblage to make amended buying decisions.

I‘ll beryllium honest: The customer isn’t ever right.

Sometimes, imaginable customers whitethorn make nan incorrect determination regarding a requested work aliases merchandise aliases not understand a business' method aliases protocol.

These misunderstandings tin often origin clash betwixt a business and its customers. Fortunately, contented trading helps level nan playing field.

For example, 1 of my favourite creators connected TikTok is Theresa Va Dam.

She‘s a hairstylist and salon proprietor who makes videos educating imaginable clients astir hairsbreadth health, salon dos and don’ts, and emblematic issues that tin originate erstwhile styling hair.

The videos purpose to beforehand her business, amended and empower imaginable clients to make nan correct decisions erstwhile booking hairsbreadth appointments, spot her process, and inquire nan correct questions astir their service.

All this makes for a smoother relationship and a higher chance of nan customer returning.

Content creation is important successful today‘s trading landscape. I simply don’t judge a trading strategy is complete aliases effective without incorporating engaging, shareable, and unsocial content.

Creating a contented trading strategy is 1 of your trading team‘s astir important steps. So, audit your existent contented (or commencement creating if you haven’t already) and find what useful for your business. And don't beryllium acrophobic to effort thing new.

Editor's note: This station was primitively published successful November 2017 and has been updated for comprehensiveness.