16 Video Production Tips to Enhance Quality and Drive Views

I emotion utilizing videos for trading — and today’s apps make producing video contented easier than ever. Better yet, there’s a spot for each types of video — highly-produced, live-streamed, and long- aliases short-form.

Whatever video accumulation tips aliases techniques you use, your efforts tin salary disconnected successful a large way. A whopping 88% of marketers stock a affirmative ROI pinch video — a number that’s practically unheard of pinch conscionable astir immoderate different medium.

I’m sharing immoderate of nan astir effective video accumulation tips beneath to thief you dive into nan world of video marketing.

Table of Contents

• Understanding nan Different Types of Marketing Videos
• 16 Video Production Tips for Your Next Marketing Video

Understanding nan Different Types of Marketing Videos

Before I spell immoderate further, I want to reside nan elephant successful nan room.

Video depletion has changed drastically complete nan past respective years, as person user expectations of accumulation value and video format.

You tin cheque retired the latest stats connected video marketing here.

Short-form videos have go progressively celebrated pinch nan emergence of TikTok, Reels connected Facebook and Instagram, and YouTube Shorts. These thin to beryllium debased connected nan accumulation standard and create a much real-life effect.

Best of all? They tin beryllium edited quickly and easy pinch AI-enabled devices for illustration Clip Creator.

That said, not each short-form videos are minimally edited. Commercials, B2B videos, and different types of short-form contented (under 5 minutes) are often highly produced.

Long-form videos thin to spell into much detail, sharing in-depth information, and these tin beryllium highly produced aliases minimally edited arsenic well. What’s more, these longer videos tin beryllium cropped into short-form contented that group are much apt to watch.

Live watercourse videos tin beryllium either short- aliases long-form, and depending connected nan platform, they tin return a assortment of different formats: stream-of-consciousness, ask-me-anything, aliases highly organized.

Live streams are my favourite because they thief you get to cognize nan personification aliases group down nan marque and get a existent consciousness of who they are and what they guidelines for.

Why does video type matter for video production?

When you cognize what type of video you’re going to create, it’s easier to place which video accumulation tips are astir effective — and adjuvant — for your needs.

With that successful mind, earlier you commencement readying your trading video shoot, I urge taking immoderate clip to place nan type of video you’re creating, wherever you’re going to people it, and what your assemblage expects.

16 Video Production Tips for Your Next Marketing Video

Most smartphones and web cameras coming make video accumulation much accessible than ever — and 91% of businesses usage video successful their marketing.

This intends that there’s room for each types of video content. And while large budgets still person a spot successful video marketing, it’s nary longer a obstruction to entry.

However, whether you’re going to a pro, handling your sprout in-house, aliases DIYing it, return statement of these video accumulation tips and place which are astir applicable to your needs. I’ve surgery them retired into tips and techniques for pre-production, production, and editing.

Video Pre-Production Tips

Be well-prepared and organized for your video shoots. If you show up to your sprout — wherever it is — unorganized and determine to “wing it,” your last merchandise will look unprofessional and sloppy.

This is existent moreover of live-streamed ask-me-anything videos. While you tin often trial ideas and play around, it’s champion to — astatine a minimum — person a database of talking points truthful you don’t extremity up rambling.

By taking moreover a short clip to hole yourself, it’s easier to attraction your efforts connected directing your actors (or yourself) alternatively than figuring retired last-minute logistics.

Time is of nan essence, truthful don’t discarded hours trying to fig retired which perspective you want aliases what statement needs to beryllium delivered next. Know precisely what you want earlier nan time you movie by pursuing nan steps below.

1. Be original.

The conception for your video task should beryllium original and creative. Don’t return nan easy way and transcript personification else’s idea.

Instead, behaviour persona and keyword research, find retired which types of video contented are celebrated and successful successful your industry, and double-check to make judge different marque hasn't covered nan nonstop aforesaid perspective already.

2. Plan it out.

While a scheme is perfect for immoderate type of video, it’s an absolute must for highly-produced marque videos. Write a script, tie retired a storyboard, and create a changeable database earlier you commencement filming.

Plan your B-roll shots, truthful you person other footage erstwhile it comes clip for editing (more connected that below). If you deliberation penning a video book is nan aforesaid arsenic penning a blog station — deliberation again. Check retired our proposal here.

But, if you find yourself stressed retired pinch nan thought of creating a script, AI is making it easier than ever. I’ve utilized ChatGPT often to create video scripts for Facebook ads, podcast episodes, and, yes, moreover my live-streamed videos.

3. Be selective erstwhile choosing video subjects.

Bringing others into your video?

If you’re bringing successful talent, group precocious standards erstwhile casting actors for your projects. Pick personification who tin present speech naturally, who tin memorize lines, and who isn't stiff successful beforehand of nan camera. If possible, scheme clip for a fewer run-throughs to activity retired immoderate mispronunciations aliases giggles.

If you’re inviting group connected your squad aliases different colleagues, make judge they understand your goals and cognize what you expect from them. That mightiness mean sharing talking points, sample questions, aliases a book to thief them prepare.

Then again, if you’re shooting a video pinch clients aliases customer occurrence stories, walk plentifulness of clip successful beforehand prepping them truthful you tin get nan astir retired of your clip pinch them.

4. Carefully see nan set.

The post-pandemic years person dramatically changed people’s expectations of what’s master and what constitutes a believable set.

That was moreover changing pre-pandemic — retrieve nan BBC anchor whose girl sauntered successful during an interview circa 2017?

That only became much commonplace successful caller years — and pinch TikTok, immoderate location tin now beryllium your stage.

That said, sloppy of what type of video you’re shooting (unless it’s satire), don’t effort to fool your assemblage by “set dressing” your agency to simulate different location. Choose your location and ain it.

Want to show up successful different places? Make judge you do that. Shoot your video projects successful locations different than your agency — successful beforehand of textured and absorbing backdrops, but ones that besides aren't too busy.

Video Production Tips

You tin ever touch up your footage erstwhile you edit afterward, but retrieve that editing takes time.

If you tin make everything look arsenic adjacent to cleanable arsenic imaginable during filming, you'll prevention yourself a batch of valuable clip successful post-production.

If you sprout a segment and it doesn’t travel retired great, study from what went incorrect nan first clip and sprout it again. Below lays retired really to do it.

5. Be cognizant of sound quality.

Don’t travel disconnected arsenic an amateur pinch mediocre sound signaling quality. Use lapel aliases lavaliere microphones — some of which are hands-free — erstwhile shooting sit-down interviews, aliases usage microphone and roar setups for bigger shots.

Using your webcam? Some person built-in noise-canceling features, but I’ve recovered that outer podcast microphones for illustration the Blue Yeti (my individual favorite) seizure nan champion imaginable sound quality.

If you're filming a video pinch a smartphone, you tin acquisition microphones that fresh into nan phone's headphone input to quickly and easy amended sound quality.

6. Set up lights.

You don’t want your footage to beryllium nether aliases over-exposed, truthful group up lights and destruct immoderate unwanted shadows. I’ve recovered ring lights to beryllium awesome options — conscionable beryllium mindful of nan reflection successful your glasses.

In a cleanable world, a three-point lighting setup is champion to illuminate video subjects from a assortment of angles. Check retired this video for a DIY guideline to lighting:

7. Use a tripod.

Use a tripod to support your video unchangeable — and not wobbly, arsenic it astir surely will beryllium if you clasp it yourself. Get a standing tripod aliases a tabletop tripod for tighter shots to support your video looking professional.

8. Focus.

Make judge nan camera is successful attraction — and past fastener nan vulnerability truthful it stays successful focus.

Most smartphones and modern webcams do this automatically, but it’s worthy your clip to make judge your video value is up to snuff. Be mindful of keeping shots white balanced to support lighting neutral and even, too.

9. Obey nan norm of thirds.

The rule of thirds involves splitting up your changeable into thirds, horizontally and vertically, and framing your taxable off-center. It creates activity and life successful your changeable nan measurement a straight-on, centered changeable won’t.

Here's an illustration — effort to movie individuals successful 1 of nan broadside panels of nan divided frame, for illustration so:

Video Editing Tips

Make judge your contented is singular and tailored to your target audience. Edit your video truthful that it gets to nan constituent and doesn’t resistance on.

Remember, you don‘t person agelong to seizure (and hold) your viewer’s attention, truthful make judge that nan opening of your video is engaging, informative, and applicable to nan spectator and that she’ll intelligibly understand nan message.

What does that look for illustration successful action?

For example, if you’re utilizing a level for illustration YouTube, you’ll want an eye-catching intro surface that draws your assemblage in.

Relying connected nan video content? Choose an absorbing hook to footwear things off, and past dive into your video content.

10. Align nan travel of nan video pinch nan affectional consequence you want to evoke successful viewers.

The tone, structure, and pacing of your video person a awesome power connected its effectiveness and nan affectional effect connected your audience.

Tell a compelling communicative — build hostility and play by arranging shots according to your storyboard and script.

However, I’d be aware you to retrieve that, for illustration each marketing, your video contented isn’t astir you aliases what’s absorbing to you. It’s astir what’s interesting, thought-provoking, aliases engaging for your audience.

Focus connected their needs and expectations first.

11. Leverage B-roll.

Cover up your cuts pinch B-roll footage that complements nan narration. You tin find B-roll and different banal footage connected sites for illustration Vizeedy if you didn‘t movie it yourself.

It’s champion to support your shots each successful nan aforesaid mounting to support nan video's consistency. I urge taking nan other clip to spell backmost and movie much B-roll if you request it.

12. Use inheritance soundtracks.

Light inheritance euphony tin screen immoderate ambient sound and supply reside and emotion to your video that words and images different can‘t.

You tin find royalty-free banal soundtracks that you’re allowed to usage connected sites for illustration AudioMicro — make judge you're not utilizing songs that are licensed, aliases other it could consequence successful your video getting taken down.

13. Optimize video text.

Keep nan style of your matter and titles simple, classy, and sharp.

Choose a clear and bold font, support words connected your video surface to a minimum, and usage matter animations to support nan spectator engaged pinch caller additions to nan video they watch.

14. Remember to usage transcripts and captions.

Where captions are adjuvant during nan video, transcripts are highly beneficial for long-form videos for illustration workshops and lectures. They’re intimately related and should beryllium considered for a number of reasons:

1. Accessibility. If your assemblage has an audio impairment, including transcripts and captions helps them acquisition your content. It tin besides thief group who speak a different connection devour aliases construe your message.
2. Convenience. If you’re trying to get group to slow their scroll connected societal media, whether astatine activity aliases successful situations wherever they don’t want nan measurement on, including captions makes it easier for them to understand you.
3. SEO. Including transcripts and captions tin amended your SEO performance.

Scripted videos are easy — your transcript is baked into nan video accumulation process.

Don’t person a scripted video? The bully news is that pinch AI, astir cloud-based video accumulation services automatically transcribe your content.

If not, it’s rather easy to plug your trading video into an online instrumentality and nutrient a transcript. Even if it’s not perfect, it gives you thing to edit.

Pro tip: Particularly for videos pinch little accumulation value, I emotion utilizing transcripts arsenic editing tools. I’ve tested CapCut, Loom, and HubSpot’s Clip Creator, which make video editing a breeze pinch AI.

Editing videos is now arsenic easy arsenic highlighting nan transcript you want to harvest retired and clicking delete. Obviously, this isn’t nan champion solution for high-production-value videos, but it’s awesome for nan much casual videos that are popular.

15. Don’t accent astir going viral.

Sure, viral intends much eyes connected your video. However, conscionable because a video goes viral doesn’t needfully construe into immense sales. Focus connected creating contented that resonates pinch your assemblage first.

16. Optimize your video for nan platform.

Be mindful of wherever your video will beryllium while you're editing.

Is it for your website, YouTube, aliases Facebook?

Each level has different specifications — for example, connected Facebook, wherever 85% of viewers watch videos without nan measurement turned on, you‘ll want to usage captions, truthful group tin travel on without nan sound.

YouTube videos don’t count views until personification watches for 30 seconds aliases more, truthful make judge nan first 30 seconds are arsenic absorbing and eye-catching arsenic possible.

Ready connected nan set?

Now that you’ve sewage each these video accumulation techniques astatine your disposal, it’s clip to put them to use.

Whether you’re creating high-production contented aliases a much casual short-form aliases unrecorded watercourse video, a small mentation goes a agelong measurement erstwhile it comes to creating effective trading videos.

Now it’s your chance to dive in!

Editor's Note: This station was primitively published successful November 2011 and has been updated and for freshness, accuracy, and comprehensiveness.