Best Times to Post on YouTube in 2025 [Research]

Despite nan emergence successful fame of short-form video, I was amazed to observe that YouTube sees nan highest usage among societal media platforms by video marketers, surpassing TikTok and Instagram.

According to HubSpot Blog research, YouTube was nan astir successful societal media level successful 2023, increasing by 79% year-over-year.

Of nan marketers surveyed, 95% said YouTube has an mean aliases precocious ROI and nan mostly will put much successful this societal channel.

With truthful overmuch accent placed connected nan platform, I thought it was important to find retired what times and days video publishers saw nan champion results truthful you tin optimize nan champion clip to upload YouTube videos.

Keep reference to study what I discovered.

Table of Contents

• When is nan champion clip to station connected YouTube?
• When is nan worst clip to station connected YouTube?
• Does it matter what clip you station connected YouTube?
• How to Find Your Channel's Best Time to Post

I cognize creating a video for YouTube isn’t an easy task. First comes ideation, past scripting, followed by filming, and yet editing — and that's conscionable astatine a precocious level. Imagine doing each that activity conscionable to upload a video that doesn’t get overmuch traction.

When you’re first starting out, you’re bound to struggle. However, if you’ve been astatine it for a while and are still not getting immoderate traction from your videos, your upload clip could beryllium nan culprit.

Use HubSpot’s AI Clip Creator to amended your YouTube video production.

We surveyed 1,500+ marketers for our Social Media Trends Report and asked them, “What’s nan champion clip to station connected YouTube?”

Here’s nan breakdown:

• 24% of respondents said 6 PM to 9 PM.
• 22% of respondents said 12 PM to 3 PM.
• 20% of respondents said 3 PM to 6 PM.

Note: Respondents were instructed to reply successful their existent clip zone.

As for nan champion days, information shows that Saturday is nan astir celebrated time for marketers, followed by Friday and Sunday.

I deliberation 1 measurement to explicate this is that connected nan weekends, consumers are burnt retired from nan week and looking for entertainment. The play besides gives consumers much clip to research nan level and observe their favourite content.

Other video platforms for illustration TikTok and Instagram attraction connected short-form content, making it easy for consumers to get what they request during breaks passim nan day. YouTube, however, requires a bigger clip committedness if you're making longer-form videos.

Bear successful mind, though, that YouTube is prioritizing YouTube Shorts and its short-form videos are gaining popularity.

When is nan worst clip to station connected YouTube?

Wondering erstwhile you shouldn’t station connected nan platform? According to our research, Mondays and Tuesdays aren’t truthful celebrated among marketers.

Only 9% of marketers surveyed said Mondays were nan champion clip to station connected nan video level and different 9% chose Tuesdays, making these 2 days necktie for past place.

As for nan worst times, here’s nan breakdown:

• 6 AM to 9 AM.
• 9 PM to 12 AM (midnight).
• 9 AM to 12 PM.

Only 22% of respondents said an early greeting posting (between 6 AM and noon) offered nan champion results.

Does it matter what clip you station connected YouTube?

I deliberation nan reply to this is some yes and no. Yes, it does matter what clip you station connected YouTube successful nan short word because it will effect really galore views your video gets wrong nan first fewer hours.

Optimizing your views during this clip play tin thief you make much postulation to your contented and thief nan maturation of your channel.

However, it doesn’t play a immense domiciled successful nan agelong term. Say your video was posted astatine 3 AM, that has small effect connected really galore views it tin garner complete nan adjacent mates of months aliases years.

Unlike a level for illustration Instagram wherever caller contented is cardinal to success, novelty is not nan biggest ranking facet connected YouTube — relevance is.

This intends that moreover if your video whitethorn not execute good initially, if it’s nan astir applicable video to a user’s query, it tin quickly summation traction. So I urge your first privilege beryllium to make videos that are applicable and of bully quality.

I deliberation different inclination to see is AI. In 2023, 71% of marketers said they utilized generative AI for contented creation and that it performed amended than contented made without it.

A whopping 87% planned connected utilizing AI devices for contented creation successful 2024 and nan mostly (26%) said they deliberation YouTube will person nan astir promising generative AI features.

If you’d for illustration to leverage AI for your videos, cheque retired HubSpot’s AI Clip Creator to heighten and accelerate your video production.

How to Find Your Channel's Best Time to Post

Your Analytics dashboard is nan champion spot to find nan astir meticulous and reliable information connected your transmission — including nan champion clip to post.

If your transmission generates capable traffic, you'll summation entree to an precocious study which shows you erstwhile your viewers are astir progressive connected nan platform.

I deliberation this will beryllium particularly insightful truthful that you tin station videos erstwhile your audience is online, which whitethorn not coincide pinch nan trends I cited earlier.

To entree this page, travel these steps:

1. Open YouTube Studio.
2. Click connected Analytics.
3. Open nan Audience tab and position your report.

With this personalized information, you’ll beryllium capable to find nan champion clip to upload YouTube videos.

Posting Videos connected YouTube

Digging into nan information showed maine that knowing nan champion times and days to station connected YouTube isn’t meant to beryllium a strict norm connected erstwhile you should post.

Instead, I urge you usage this information arsenic a guideline to optimize your transmission for short- and semipermanent success.

I’ve learned that nan astir important portion of leveraging YouTube for your marque is making contented that is precocious value and applicable to your audience.

And pinch YouTube soaring successful fame and imaginable revenue, it’s worthy nan finance to do it right.

Editor's note: This station was primitively published successful May 2022 and has been updated for comprehensiveness.