GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez

Phil Hernandez is nan VP of Sales Services astatine TaskUs. He has spent nan past 20 years skillfully building and transforming galore Go-To-Market (GTM) teams. He possesses an unwavering committedness to mastering income systems and demonstrates expertise successful orchestrating organizational alteration aimed astatine cultivating high-performance gross teams. His divers manufacture inheritance ranges from Tech/SaaS, Big Data, Adtech/Media, and CPG. He has implemented champion practices successful Startup, Scale Up, Public, and Private Equity operating environments arsenic good arsenic driving galore transformational initiatives. As a gross architecture expert, Phil specializes successful operationalizing champion practices and implementing scalable, data-driven solutions to elevate customer restitution passim their buyer’s journey. 

Discussed successful this Episode:

• The value of cross-functional alignment successful go-to-market strategies
• Balancing strategical readying pinch day-to-day income execution
• Tactics for breaking down silos betwixt marketing, sales, and customer success
• The story of work-life equilibrium and uncovering individual equilibrium
• Strategies for incentivizing income teams and driving desired behaviors
• The threat of seeking “silver bullet” solutions successful income leadership

Highlights:

Product Recommendation: Apollo
“The gross tech stack is messy correct now. 

If you are 1 of those leaders, I would urge that you return a look astatine Apollo. Maybe you deliberation you cognize Apollo, possibly you’ve taken a look astatine them successful nan past but I’ve looked nether nan hood precocious and if your extremity is to trim and simplify your tech stack AND person champion successful breed information layered successful pinch AI – they would beryllium astatine nan apical of my list. There’s a logic Rippling and Stripe switched over.

We worked pinch their squad to create an interactive demo page. You tin cheque it retired at: https://www.apollo.io/gtm

Almost each I perceive these days is “we request to fig retired really to champion leverage AI successful our income process” and “how tin we consolidate/simplify our tech stack” – pinch Apollo I judge you tin execute both.” -Scott Barker

The GTM Podcast
Features conversations pinch nan apical 1% of tech executives, VCs, and founders – nan experts who person ‘been there, done that’ to build immoderate of nan fastest-growing package companies. Every week, a impermanent joins Scott Barker to dissect their stories – revealing what worked, what didn’t, and really things really went down.