GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti

Kim Peretti is an knowledgeable Customer Success executive pinch complete 25 years successful nan exertion industry. Her astir caller domiciled was arsenic Chief Customer Officer astatine Klaviyo, wherever she transformed nan customer occurrence statement during nan company’s hypergrowth, and played a cardinal domiciled successful preparing nan institution for its IPO. Prior to Klaviyo she was nan Group Vice President of Customer Success astatine DocuSign, wherever she built and lead successful strategies that delivered cardinal customer outcomes and results. Kim’s extended inheritance besides includes activity positions successful Customer Success astatine renowned exertion companies specified arsenic Adobe, Qlik, and Symantec. Her profession reflects a beardown committedness to driving customer effect and achieving business results.

Discussed successful this Episode:

• The value of building a customer-first civilization from time one
• Strategies for aligning sales, marketing, and customer occurrence teams
• The domiciled of information successful knowing and driving customer health
• How to instrumentality an effective sound of nan customer program
• The misconception that customer occurrence managers unsocial tin lick churn
• The effect of shared compensation goals connected cross-functional collaboration

Highlights:

If you are 1 of those leaders, I would urge that you return a look astatine Apollo. Maybe you deliberation you cognize Apollo, possibly you’ve taken a look astatine them successful nan past but I’ve looked nether nan hood precocious and if your extremity is to trim and simplify your tech stack AND person champion successful breed information layered successful pinch AI – they would beryllium astatine nan apical of my list. There’s a logic Rippling and Stripe switched over.

We worked pinch their squad to create an interactive demo page. You tin cheque it retired at: https://www.apollo.io/gtm

Almost each I perceive these days is “we request to fig retired really to champion leverage AI successful our income process” and “how tin we consolidate/simplify our tech stack.” With Apollo I judge you tin execute both.” – Scott Barker

The GTM Podcast
Features conversations pinch nan apical 1% of tech executives, VCs, and founders – nan experts who person ‘been there, done that’ to build immoderate of nan fastest-growing package companies. Every week, a impermanent joins Scott Barker to dissect their stories – revealing what worked, what didn’t, and really things really went down.