GTMfund’s 3 Areas of Focus for Investing

Hello and invited to The GTM Newsletter by GTMnow – publication by 50,000+ gross professionals play to enactment up-to-date and standard their companies and careers. GTMnow is nan media marque of GTMfund – sharing go-to-market proposal from nan apical 1% of gross operators including nan 350 executives down nan fund, news, and our viewpoints from moving pinch hundreds of portfolio companies.

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Thanksgiving play is ever a play of reflection and gratitude. Reflection crossed go-to-market trends, but besides connected nan finance beforehand (not to mention community!).

With this successful mind, we decided to propulsion backmost nan curtain connected a communal misconception we perceive – let’s get into it.

The misconception and 3 attraction areas

We are called GTMfund because we support companies pinch each things go-to-market, not because we put successful GTM software. A communal misconception is that nan sanction is typical of nan type of package we put in.

We do put successful GTM software, but not that frequently. Most of our investments autumn into 3 buckets.

1) Vertical SaaS

We judge location are (quite a few) industries that conscionable haven’t been exposed to modern innovation. For example, 1 of our top-performing early investments, Seso Inc., is simply a institution that automates HR and H2A visas for Farmers and has been connected a tear.

2) AI infrastructure and AI-native

The advancements successful AI person enabled developers to build what wasn’t imaginable conscionable a fewer years ago. One of our early investments, Writer, is competing successfully successful providing full-stack generative AI to nan enterprise, against juggernauts for illustration OpenAI and Anthropic. We person 1 successful stealth present that’s going to beryllium very breathtaking to motorboat successful nan coming months.

3) Global Infrastructure

Where do we deliberation nan existent world is going? If we judge that Starlink and others will beryllium successful successful providing net to 70% of nan world’s aboveground that does not yet person it, past we judge location will beryllium a request for portable, containerized information centers successful those distant regions (Armada Systems investment). If we judge that atomic plays a ample portion successful our future, past location will beryllium a request for a merchandise like ControlRooms.ai.

We are perpetually learning and broadening our reasoning – existent students of nan game.

Constantly leveraging our GTM LP organization web to diligence caller businesses and verticals better.

Constantly hustling to get into nan champion deals successful spaces we’ve developed a thesis around.

The early is truthful overmuch bigger than SaaS for SaaS. While we play location opportunistically, these 3 buckets are wherever we are focused most.

According to HighAlpha’s 2024 SaaS Benchmarks Report, 76% of founders are astir concerned astir go-to-market execution. GTM continues to measurement connected founders, and has accrued each twelvemonth since 2021.

Regardless of area of focus, go-to-market is really we thief companies spell from zero to IPO. Particularly pinch exertion moats declining, go-to-market is what drives maturation and determines which companies win.

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👂 More for your eardrums

The GTM Podcast – subscribe on Apple, Spotify, YouTube aliases wherever you listen.

GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture pinch Kim Peretti

Kim Peretti is an knowledgeable Customer Success executive pinch complete 25 years successful nan exertion industry. Her astir caller domiciled was arsenic Chief Customer Officer astatine Klaviyo, wherever she transformed nan customer occurrence statement during nan company’s hypergrowth, and played a cardinal domiciled successful preparing nan institution for its IPO. Prior to Klaviyo she was nan Group Vice President of Customer Success astatine DocuSign, wherever she built and lead successful strategies that delivered cardinal customer outcomes and results. Kim’s extended inheritance besides includes activity positions successful Customer Success astatine renowned exertion companies specified arsenic Adobe, Qlik, and Symantec.

👀 More for your eyeballs

ServiceTitan, a work guidance package that helps location work businesses, revenge publically for a U.S. IPO. ServiceTitan intends to database its Class A communal banal connected nan Nasdaq Global Select Market nether nan ticker awesome “TTAN.” The number of shares to beryllium offered and nan value scope for nan projected offering person not yet been determined. However, ServiceTitan did shed immoderate ray connected its financials. For nan six-month play ending July 31, it pulled successful $348 cardinal successful revenue, up 26% from nan aforesaid play successful 2023. Net nonaccomplishment for that play totaled $92 cardinal successful 2024, down 12% from a twelvemonth ago.

Bob Moore of Crossbeam, a 3X founder, shares his guideline to intelligence honesty. These are devices for squashing biases successful pursuit of nan truth astatine each shape of institution building.

🚀 Startups to watch 

Closinglock – closed their one-millionth location waste done their platform. Closinglock is simply a fraud prevention package for existent estate, a unafraid level that provides ligament fraud package for existent property transactions and closing processes, eliminating wire, payoff, and seller fraud.

Armada – publically recognized by Satya Nadella, CEO of Microsoft, highlighting really their business is enabling cutting-edge AI and seamless connectivity for companies successful nan astir distant and challenging environments worldwide.

🔥 Hottest GTM jobs of nan week

1. Revenue Operations Manager, Sales Strategy at Owner (Remote – US aliases Canada)

2. Enterprise Growth Lead astatine Gorgias (Toronto)

3. Customer Support Representative astatine Closinglock (Austin, TX)

4. Account Executive astatine gaiia (Remote – US aliases Canada)

5. Sr. Sales Development Representative (SDR II) astatine UserEvidence (Hybrid – Jackson Hole/Denver/Nashville/DC)

See much apical GTM jobs connected nan GTMfund Job Board.

🗓️ GTM manufacture events

Upcoming go-to-market events you won’t want to miss:

• Spryng by Wynter: March 24-26, 2025 (Austin, TX)

• Pavilion CMO Summit: April 17, 2025 (Atlanta, GA)

• Pavilion CRO Summit: June 3, 2025 (Denver, CO)

• SaaStr Annual: September 10-12 (San Francisco, CA)

• Pavilion GTM Summit: October 14-16, 2025 (Austin, TX)

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This newsletter was wholly written and edited by Scott Barker and Sophie Buonassisi (not AI!).

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