How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025

I still retrieve my first sensation of artificial intelligence (AI).It was “SmarterChild,” a chatbot disposable connected AOL Instant Messenger (AIM) and Windows Live Messenger successful nan early 2000s that you could person a “conversation” pinch erstwhile your existent friends weren’t online.

But honestly, moreover arsenic a preteen, I could spot that it needed a instruction successful humanizing AI content.

While SmarterChild could inquire really I was and show jokes, nan exchanges felt, well, robotic. It couldn’t study aliases retrieve accusation complete time, and it had problem navigating quality quirks for illustration slang and shorthand. It besides seemed to ever propulsion retired nan aforesaid canned phrases, for illustration it was nan prima successful an ‘80s sitcom.

Thankfully, overmuch of this has improved today, but nan challenges (and importance) of capturing quality candor and knowing stay — particularly for marketers.

Let’s unpack really to support your quality touch while still reaping nan benefits of AI content arsenic a marketer.

Table of Contents

• The Rise of AI Content
• So, should you usage AI content?
• Why does AI contented request humanization?
• How to Humanize AI Content
• Free AI Content Humanization Tools

The Rise of AI Content

According to Pew Research, 55% of Americans usage AI astatine slightest erstwhile a day.

It’s moving our wearable fittingness trackers and curating our Daily Mixes connected Spotify. It’s giving america merchandise recommendations connected Amazon and sending those pesky emails we ne'er publication to nan spam folder. And nan effect doesn’t extremity there.

HubSpot’s State of AI recovered that 62% of business leaders opportunity their institution invests successful AI and automation tools for employees.

In fact, nan number of marketers who usage AI successful their roles has jumped from 21% to 74% twelvemonth complete year, pinch much than 74% believing astir group will usage AI successful nan workplace by 2030.

But why exactly?

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Simply put, AI tin thief group successful various industries automate aliases expedite repetitive tasks (e.g., email automation), increase efficiency, lower costs, improve analysis, and be much productive wide — especially marketers.

So, should you usage AI content?

The short reply is yes — but I opportunity this pinch many asterisks. Let maine explain.

As a writer and marketer, I pridefulness myself connected being capable to rotation up transcript that converts, emails that engage, and blog articles that get readers nodding their heads. But that doesn’t mean it comes quickly aliases easily.

Keeping up pinch a afloat trading calendar is hard. Every portion of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing.

AI contented tin thief expedite this process, pinch 83% of marketers saying AI helps them create importantly much contented than they could without.

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What benignant of contented are marketers generating? Check retired The Top Types of AI-Generated Content successful Marketing [New Data, Examples & Tips].

A bully friend, erstwhile HubSpotter, and Head of Content astatine Ashby, Anum Hussain, agrees, saying, “I‘m not judge I’ll ever spot AI spell from 0 to 100 connected a contented initiative, but for each of america who look quiet page syndrome, getting from 0 to 50 is simply a immense productivity unlock.”

But that doesn’t mean you tin conscionable mindlessly copy-paste immoderate ChatGPT, Claude, aliases moreover HubSpot’s Breeze gives you. It needs to beryllium edited and “humanized.”

Why does AI contented request humanization?

Our investigation shows that 86% of marketers utilizing AI return clip to edit nan contented it produces. (And I can’t show you really overmuch of a sigh of alleviation it was to publication this.)

Despite nan operational positives we discussed, AI is plagued by concerns astir plagiarism, bias, information security, and nan imaginable for government regulation. In different words, earthy AI contented tin beryllium very problematic arsenic it is derivative by nature.

You see, AI contented generators are built connected existing contented commonly gathered from nan Internet. This is really they “learn.” Every clip you participate a punctual aliases query into a tool, AI simply reaches into this knowledge slope and picks retired what it thinks is astir applicable to what you want.

That intends it conscionable compiles things already retired there. There’s nary guarantee that your results will beryllium different from what nan instrumentality produces for different personification aliases moreover from what’s already published online.

It besides surely won’t beryllium written pinch your brand’s sound aliases differentiators successful mind, aliases connection nan expertise, experience, authoritativeness, aliases trustworthiness (EEAT) Google SERP demands of nan pages it ranks.

Smart editing aliases taking nan clip to humanize your contented tin put each these concerns to rest. So, really do you do it?

How to Humanize AI Content

Whether you’re a societal media head penning captions aliases a content manager penning articles and website copy, learning really to humanize AI contented is captious to future-proofing your contented strategy. Here are 7 tips connected really to do it well.

To thief exemplify them, I asked ChatGPT to constitute maine a blog article astir really to constitute a awesome societal media post.

1. Add individual stories and insights.

AI knows galore things, but you cognize what it doesn’t? Your individual thoughts, insights, and experiences.

When you inquire it to create contented for you, it whitethorn respond successful a casual tone, but it’s apt conscionable stating facts — for illustration a textbook aliases instruction manual.

That said, individual stories, references, aliases lessons tin not only prosecute your assemblage pinch thing relatable, but they adhd extent and originality to your content. It's each astir thought leadership.

Melanie Deziel, Content Consultant and Co-Founder & Chief Learning Officer of Creator Kitchen likes to stock some individual wins and losses erstwhile editing AI content. 

She shared pinch me, "We tin return nan earthy materials we get from a instrumentality for illustration ChatGPT and infuse not conscionable valuable lessons we've learned but besides relatable mistakes we made on nan way. We tin adhd discourse to our revelations, realizations, failures, and pivots by sharing nan emotions that situation those experiences."

Let’s look astatine our example. In my sample article, ChatGPT gave maine nan pursuing for an intro:

Pretty generic, right?

I’d humanize this AI contented by bringing successful a relatable anecdote astir punishment scrolling erstwhile I can’t slumber aliases talking astir a successful societal media strategy I’ve worked connected to found credibility. I could besides adhd a conception connected nan existent authorities of societal media pinch my ain predictions and opinions.

ChatGPT laid a foundation, but each of these individual touches would springiness it flair. Something they can’t get anyplace else.

Pro tip: Have nosy pinch it!

Deziel continued, "While ChatGPT's LLM whitethorn person a bully grip connected nan prescriptive rules of grammar and syntax, we person to cognize erstwhile and really to break those rules for maximum impact.

"We tin see puns, sarcasm. We tin make plays connected words and see humorous asides (or... asides that we deliberation are humorous, anyway.) We request to  intentionally manipulate condemnation magnitude pinch melodic mastery and break nan monotony pinch unexpected connection choices."

"We person to get loosey-goosey pinch our punctuation choices, inserting ellipses to unit a activity and peppering our pages pinch em-dashes to reflector nan stop-and-start quality of our chaotic thought patterns... and we opportunity things for illustration 'loosey-goosey.'

In short, we person to do what hasn't been done. And an LLM, by design, cannot. "

2. Incorporate original, ocular examples.

Like individual insights, examples springiness AI contented much substance. But they tin besides make nan accusation shared easier for your assemblage to understand, particularly if it’s educational.

Returning to our sample, ChatGPT listed this arsenic 1 of its steps for creating a awesome societal media post:

“Use visuals to boost engagement” is beautiful self-explanatory, sure, but showing real-life examples wherever this was done good would really thrust nan constituent home. Plus, it would thief break up text, making your portion easier to skim and besides giving readers thing much nosy to prosecute with.

To humanize this section, I’d embed existent societal media posts from brands my assemblage admires and explicate why they were successful. This is thing I do often successful my articles:

I’d besides beryllium observant not to repetition examples included successful competing contented and beryllium mindful of diversity and inclusion arsenic I made my selection.

The thought present is to debar nan evident and show my assemblage thing caller to animate their ain societal posts.

Pro tip: Pull examples from your ain assemblage of activity whenever you can.

Consider your brand’s lawsuit studies, testimonials, aliases portfolio and what tin support nan content. These examples are improbable to look successful akin contented by your competitors, and, erstwhile again, they thief showcase your individual expertise connected nan taxable matter.

3. Edit into nan first person.

Third-person penning is simply a tell-tale motion that you utilized AI.

This style tin publication arsenic formal, boring, and impersonal, hurting you pinch Google’s EEAT regulations. To debar each this, effort rewriting your AI contented into nan first-person position — meaning utilizing pronouns for illustration I, me, and we.

My teammate and managing editor of nan HubSpot Website Blog, Jamie Juviler, really turns backmost to AI to thief him do this.

He explains, “Sometimes AI helps maine make my penning sound more human. For example, if I person a paragraph written successful nan 3rd person, I’ll inquire ChatGPT to person it to nan first personification pinch minimal changes to nan transcript itself.”

This saves Juviler a awesome woody of time, particularly since he tin usage nan aforesaid instrumentality that generated nan contented successful nan first spot — nary request to hop astir different documents aliases tabs.

Pro tip: Put your title successful nan first personification arsenic well.

Juviler continues, “I besides do nan aforesaid pinch station titles and email taxable lines — tally them done ChatGPT and punctual it to make nan wording much unsocial to my voice. Doing this makes readers much apt to prosecute pinch nan contented if nan header is from my perspective, versus a generic title.”

In nan lawsuit of my societal media article, ChatGPT turned “How to Write a Great Social Media Post: Engage, Inspire, and Convert” into:

• “How I Write Engaging Social Media Posts That Inspire and Convert”
• “My Guide to Crafting Social Media Posts That Engage, Inspire, and Convert”
• “How I Create Social Media Posts That Stand Out, Engage, and Drive Results”

This is besides a awesome hack for brainstorming titles for your editorial calendar. Learn how to create yours.

4. Shift to an progressive voice.

Along pinch third-person, AI contented generators thin to thin connected passive voice. And for illustration my aged friend SmarterChild, it sounds highly robotic.

For example, successful my article, ChatGPT passively wrote: “If you’re celebrating a milestone, definitive excitement. If you’re discussing a reliable topic, show empathy.”

This could beryllium much move and engaging if shifted to progressive sound becoming: “Express excitement erstwhile you observe a milestone and show empathy erstwhile you talk reliable topics.” Review your AI contented for these opportunities.

5. Fact cheque everything.

As we discussed earlier, AI devices propulsion accusation from each complete nan place. Who knows if what it tells you will beryllium reliable aliases up-to-date? In fact, they admit this.

Why do you deliberation astir devices moreover travel pinch a disclaimer for illustration this 1 from ChatGPT? “ChatGPT tin make mistakes. Check important info.”

Heed their warning, people. Fact-check everything AI writes for you.

That intends some quantitative (dates, statistics, etc.) and qualitative facts. Also, beryllium mindful of really aged nan accusation is. While a statistic whitethorn beryllium existent and from a reputable source, it’s apt nary longer applicable if it’s from a decade ago.

A speedy hunt successful a hunt motor should beryllium each you request to corroborate aliases contradict accusation AI gives you, but you tin besides effort devices for illustration Google’s Fact Check Tools aliases Longshot to velocity up nan process.

Pro tip: If you person original information aliases research, incorporated it. This is different illustration of accusation nary different competitor aliases AI will have.

6. Get much circumstantial pinch your prompts.

Ok, so. So far, each of nan proposal I’ve shared is reactive. They are things you tin do after AI’s generated your content, but location are proactive actions you tin do arsenic well.

I tin beautiful overmuch summarize them each by saying, “Get much circumstantial pinch your prompts.” But that’s not helpful, truthful let’s unpack things a bit.

I often comparison utilizing AI to moving pinch a freelancer. Whenever you prosecute a freelance writer, you springiness them a imaginative brief of what you’re looking for, right? You don’t expect them to present nan desired results if they don’t cognize what you want. The aforesaid should spell for AI.

Improving your AI penning prompts — telling nan instrumentality precisely what you want to spot — improves nan chances that nan results will lucifer your needs and marque voice.

In our conversation, Anum Hussain drove this home, saying, “Ultimately, training AI devices tin beryllium akin to caller prosecute onboarding. Providing examples, editing work, and asking for circumstantial edits/changes helps train nan instrumentality to activity much and much successful your style complete time."

"At nan extremity of nan day, it's a tool, and we are nan humans to guideline it.”

Here are 5 cardinal things you tin do.

Give AI a persona to adopt.

If you want AI to constitute successful nan first personification arsenic an expert, you must show them who they are. In your prompt, see who nan writer is, what they do, and possibly moreover a spot of their experience.

It’s besides smart to see specifications astir your marque aliases business, specified as:

• Your product/offering
• What makes it different (specific features, capabilities, etc.)
• Company Mission
• Company Values

This accusation will thief your AI instrumentality amended understand nan position it should adopt erstwhile writing.

Describe your audience.

Next, you besides request to show your instrumentality who nan assemblage is. Who are you trying to scope pinch this content? You tin stock a afloat buyer persona pinch your AI instrumentality if you’d like, but astatine a minimum, you want to include:

• Age
• Location
• Company, occupation title, manufacture (if B2B)
• Goals
• Personal challenges
• Pain points you solve

Describe your marque voice.

How should nan contented AI creates sound? Should it beryllium friendly? Authoritative? Funny? Detail it successful your punctual truthful nan instrumentality tin enactment accordingly.

Read: How to Create a Content Style Guide [+ Free Guide & Examples]

Include examples.

Better than conscionable telling AI what you like, show them. Do you person a definite portion of contented that you really respect aliases would for illustration to emulate? Perhaps there’s a portion that performed good that you’d for illustration to recreate nan magic of.

Share them successful your prompt. Include links aliases upload files arsenic inspiration pinch your prompt. Hussain is simply a instrumentality of this characteristic disposable connected ChatGPT Plus.

She shares, “Relying connected an AI instrumentality to cognize your sound without immoderate intelligence to spell disconnected of but nan web will apt consequence successful a reside that isn‘t a fresh for you aliases your brand. When starting a caller prompt, I upload documents of past activity I’ve written.”

“That way, it tin exemplary nan format, structure, and reside I want. There's still editorial activity to do, but it helps get america overmuch person to what we’re looking for.”

Share position and phrases to exclude.

It makes consciousness to show your instrumentality what you want, but explaining what you don’t want helps make nan parameters moreover clearer. If location are peculiar phrases aliases topics you’d for illustration to debar (i.e., nan sanction of a competitor), authorities that successful your prompt.

No accusation is excessively overmuch erstwhile it comes to your AI prompt. While it whitethorn return you longer to hole these specifications earlier going into production, you’ll beryllium overmuch much apt to prevention clip editing because of it.

Pro tip: If you’re a HubSpot user, utilizing Breeze tin destruct overmuch of nan activity progressive successful prompting.

While Breeze’s inherent intent isn’t to create “human-like” content, we built it pinch a peculiar trading and income discourse successful mind that makes it amended astatine doing so.

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Our squad focused connected punctual engineering, truthful nan instrumentality knows really to supply much specifications from your portal astir nan customer, company, aliases usage lawsuit astatine manus erstwhile generating content, moreover if you don’t specify it successful your prompt.

This goes for blog articles, emails, societal posts, website copy, and moreover SMS matter messages.

7. Use an AI humanizing tool.

Ok, I know. This is simply a batch of manual effort. If you don’t person nan resources, location are immoderate AI devices dedicated to humanizing contented to execute these tasks for you.

In nan adjacent section, I’ll stock 4 of nan best.

Free AI Content Humanization Tools

Note: These AI devices are not for generating caller contented but specifically for making nan contented better.

If you’re looking for devices to create contented from scratch, cheque retired our article, AI Content Generators: I Tested 5 of nan Best; Here's What I Found.

1. Ahrefs

According to Ahrefs, its AI matter humanizer is built connected a connection exemplary that learns connection patterns, grammar, and vocabulary from matter information fed into it.

It past uses that penetration to make human-like matter based connected what you enter, producing one, three, aliases 5 variants astatine a time. I tried it retired pinch my article from ChatGPT, and here’s what I found.

The good:

• The edits weren’t dramatic, which makes consciousness since nan original article was beautiful casual successful tone, but nan changes it did make were impactful. For example, it changed “Start by knowing who your followers are and what they attraction about.“ to “Begin by identifying who your followers are and what matters to them.” It’s a mini but clarifying edit.

The bad:

• I could only participate astir half of nan content, meaning location is an undisclosed connection aliases characteristic limit.
• Formatting is removed when you participate text, truthful you’ll person to reformat it earlier use.
• The instrumentality detects AI-generated content. It gave maine a statement astatine nan apical of my results that read: “80% of your matter is apt AI-generated.” This seems unnecessary because why would you mean “humanizing” your contented if AI didn’t constitute it?

Overall, it is simply a helpful, easy-to-use free tool, but nan personification acquisition could beryllium better. With nan undisclosed connection limit, it’s besides astir useful for shorter contented needs for illustration website copy, societal media posts, aliases circumstantial passages.

2. Writesonic

Writesonic’s free AI matter humanizer useful likewise to Ahref’s successful that you simply transcript and paste your matter and deed a fastener to get results—but pinch immoderate bully small extras.

The good:

• After entering my text, I could choose from 14 different tones of voice (i.e., engaging, persuasive, friendly, etc.). This action makes nan instrumentality that overmuch much useful for a assortment of content trading purposes. Not each reside is correct for each run aliases mean and being capable to specify what you request decidedly makes you consciousness much assured successful nan results it will deliver.
• I could besides choose from 24 languages, including English, Spanish, Japanese, Swedish, Turkish, and Hindi.
• There is simply a 200-word limit, and it showed maine really galore I was complete aliases under. The instrumentality wouldn’t tally unless I was nether this limit. The transparency of nan connection count was awesome to spot and doesn’t time off you wondering if you did thing incorrect for illustration Ahrefs.

The bad:

• I tried 2 different tones: simplified and luxury. At first, I was reasonably impressed. The simplified type decidedly removed immoderate much general connection and replaced it pinch much cosmopolitan alternatives (e.g., replacing “audience” pinch “followers”). However, erstwhile I switched to “Luxury,” nan results were beautiful overmuch unchanged.

• Writesonic maintained much formatting than Ahrefs erstwhile entered, but it was each removed after editing. This makes it difficult to skim and measure nan results.
• There were some grammatical issues (i.e., missing commas) successful nan results.

Regarding UX, Writesonic’s AI matter humanizer is simply a measurement up from Ahrefs. I admit their transparency astir nan connection limit, and nan results are decent, but nan customization options look to beryllium much for show astatine nan moment.

I besides sewage deed pinch a shape aft my 3rd trial generation. You request to sign up to support utilizing nan instrumentality for free.

3. Surfer

Next up, I tried Surfer’s free AI contented humanizer, which is presently successful beta.

The good:

• Out of nan options I tried, Surfer has nan highest connection limit astatine 500 — but this appears to beryllium a life limit. Like Writesonic, Surfer is transparent astir nan limit, truthful I wasn’t near guessing.
• It maintains and preserves matter formatting passim nan humanization process — Huge win! This includes header and paragraph tags.

The bad:

• There are some grammatical issues (i.e., missing commas and inconsistent capitalization) successful nan results.
• No customization options for tone, language, etc.
• Like Ahrefs, nan edits were minimal, pinch nan instrumentality noting that nan transcript already publication arsenic a quality wrote it. This is understandable, but if I’m coming to this tool, clearly, I’d for illustration to spot it improved further. I’d for illustration to person to seen nan instrumentality do more.

4. Scribbr

While not designed arsenic a “humanizer” for illustration nan different tools, Scibbr’s free paraphraser tool tin utilized for these purposes successful a crunch.

The good:

• I could transcript and paste matter aliases upload a archive to beryllium paraphrased.
• I could paraphrase successful 26 different languages.
• The instrumentality has 2 modes I could take from: modular and fluency.
• Toggling nan “synonyms” options allows you to power really overmuch of nan circumstantial connection you’d for illustration to change.
• Preserves astir formatting passim nan process.
• Allows you to take circumstantial words to “rephrase” successful nan results. When you click connected nan highlighted word, you tin past prime nan replacement you for illustration best.
• Edits are substantial.

The bad:

• This has nan lowest connection limit retired of those I tested, pinch a limit of conscionable 125 words.
• With this tool's important edits, location is simply a higher consequence of losing attraction keywords erstwhile utilizing this for contented marketing.

Master nan Balance Between AI and Humanity

As we participate a early wherever AI becomes an moreover greater unit successful contented creation and marketing, nan cardinal to occurrence is balance.

AI offers unthinkable speed, efficiency, and scalability, but it’s nan quality touch — our individual voices, wins, losses, and experiences — that makes contented great. It’s what breathes life, personality, and authenticity into your connection and builds spot pinch an audience.

It’s nan X facet that makes them want to travel you connected societal media, bargain from you, and urge your brand.

By blending individual insights, unsocial examples, observant editing, and much thoughtful prompting, we tin create contented that resonates profoundly pinch our audiences while leveraging nan champion that exertion has to offer.