You’ve heard it earlier — forms are nan golden modular for capturing leads, search manufacture trends, aliases gathering customer feedback. But to create that conversion aliases feedback, you request a shape builder tool. I’ve reviewed nan 12 champion online shape builders truthful you tin find nan champion 1 that fits your needs. I’ve utilized forms to cod leads connected a trading team, to make arena feedback, and to create surveys, truthful I understand what’s useful for different scenarios. I’ll besides screen what to look for successful a shape builder instrumentality and really to get started. Table of Contents Form builder devices are an easy, no-code measurement to create web forms specified arsenic a interaction form, arena aliases mailing database signup, aliases survey. You tin customize your shape pinch aggregate shape fields, different formats, and creation customization. Once your responses commencement coming in, astir forms will besides import each introduction into a spreadsheet aliases centralized database and nonstop you notifications erstwhile group complete them. Regardless of nan shape builder you choose, I’ve recovered location are a fewer cardinal steps you'll want to travel erstwhile creating a shape for nan intent of lead generation. Are you aiming to make income leads, aliases are you simply readying to adhd contacts to your email list? Once you place what you’re looking for from your prospects, you’ll beryllium capable to find what accusation you'll request to get from them connected nan form. If you request immoderate ideas, cheque retired HubSpot’s Ultimate Guide to Web Forms. There are free online shape builders available, but they mightiness not person each nan features you need. I’ve tally into this frustrating script galore times! For example, immoderate mightiness not embed good onto nan tract you usage because of your CMS. I urge utilizing a shape builder that connects pinch your CRM, for illustration HubSpot's Free Form Builder. Start building forms for your website for free. This measurement is beautiful self-explanatory. Unless you are creating an anonymous survey, you’ll want to get your visitor’s first and past name. Ask for needed interaction information, specified arsenic an email aliases telephone number. Keep successful mind that your petition should beryllium due for nan context. I’m ever a small reluctant to manus complete my accusation connected a form. To debar shape abandonment, I urge making non-essential interaction fields optional and sharing really nan interaction specifications will beryllium used. Along pinch nan modular sanction and email details, it whitethorn beryllium valuable to stitchery much demographic accusation astir your imaginable for illustration occupation title, institution location, and institution size. This will springiness you insights into your assemblage and a contact's buying aliases decision-making power. Now, here’s wherever I often struggle to find nan correct balance. If you want to adhd group to your email list, you astir apt don’t request overmuch accusation beyond sanction and email. But if you're sending retired a shape to make leads aliases study much astir your target audience, you mightiness want to inquire a fewer much circumstantial questions, specified arsenic age, gender, aliases location, to get a consciousness for who your prospects are. While you whitethorn beryllium tempted to adhd much fields to screen each your bases, asking excessively overmuch astatine erstwhile whitethorn really deter leads and little your conversion rate. I propose asking only for what you request aliases utilizing a form builder that auto-fills information utilizing marketplace intelligence. After personification takes nan clip to capable retired your form, it's modular to nonstop a “thank you” aliases “welcome” email letting them cognize nan adjacent steps. For instance, if it's a newsletter, fto them cognize really often to expect nan email, which topics are discussed, and see a peek into erstwhile emails. If it's a “Contact Us” form, nan follow-up email should corroborate receipt of nan shape on pinch an estimated consequence time. The much clarity you provide, nan amended nan acquisition for nan user. Confused by each nan options available? There’s a immense variety successful nan features, prices, and worth you get from each one. Here are nan criteria I look for to find nan champion tool. Every instrumentality claims to beryllium easy to use, but not each are intuitive. Look for things for illustration drag-and-drop reordering, mobility banks, and robust archiving to thief you study nan platform. I’ve discovered that immoderate of nan nuances don’t go clear until you usage them, truthful don’t beryllium acrophobic to demo different devices and spot which you prefer. Look for a solution that gives you a wide scope of shape section options, from aggregate prime to free consequence to cheque boxes. Another characteristic to see is ocular customization. It’s important to lucifer nan colour and style of your shape to your marque to create a cohesive customer experience. Some devices hide customization down paid tiers, truthful I urge you determine up of clip if marque customization is simply a must-have for you earlier you statesman searching. Conditional logic is erstwhile a shape shows circumstantial questions to a responsive based connected their erstwhile responses. For instance, if I ask, “Which products are you willing successful trying?” successful a marketplace investigation study and nan personification selects “shirts” alternatively of “shoes,” my adjacent mobility whitethorn inquire for their garment size, but not their footwear size. Conditional logic creates much relevant, concise forms for amended engagement. One awesome facet successful nan shape builder instrumentality you take should beryllium integrations. If nan instrumentality will beryllium embedded connected your website, for instance, does your shape builder merge pinch nan CMS? If you negociate leads done a CRM, tin you link nan shape information to provender successful automatically and debar a lag? Consider which systems are astir important and look for a compatible shape builder. There is simply a wide scope of reporting capabilities offered by nan different shape builder tools. Some springiness you ocular dashboards pinch galore different metrics. Others, for illustration Google Forms, will simply springiness you a spreadsheet that you’re connected your ain to analyze. Decide what benignant of analytics and reporting devices you request for your purposes, and reappraisal what each shape builder offers earlier committing to one. Have you ever had to complete a mini shape connected your phone? Trying to prime a section and type successful accusation isn’t worthy nan effort to galore erstwhile nan shape isn’t mobile-friendly. Mobile-responsive simply intends that a shape is designed for a mobile instrumentality and follows champion practices. Many forms aren’t accessible for individuals pinch debased imagination who usage a surface reader. This doesn’t conscionable exclude group — you could beryllium moving afoul of ADA regulations. Make judge your forms usage precocious opposition successful their creation and travel nan 4 creation principles for accessibility: support each accusation perceivable, operable, understandable, and robust. There’s 1 much very important information to look for erstwhile researching shape builders. If you cod immoderate delicate individual accusation for illustration aesculapian accusation aliases financial details, you must beryllium capable to spot that your customers’ information is secure. If you are a healthcare provider, you request a shape builder that tin guarantee HIPAA compliance pinch diligent data. If anyone from Europe accesses your form, you request to comply pinch GDPR regulations. California, nan U.K., and Canada person akin regulations. I urge looking for shape builders that person a reCAPTCHA action and certifications for illustration SOC 2 and ISO that correspond excellence successful cybersecurity. The costs of a information breach would acold outweigh nan costs of a high-quality, unafraid tool. Researching devices whitethorn look intimidating, but I’ve made it easy for you. I tested 12 shape builder devices successful extent to thief you prime nan best-fit one. Ultimately, there’s a form-building package for your business’s needs and goals — let’s find it together! HubSpot’s online shape builder is 1 of nan astir powerful shape builder devices available. The instrumentality combines nan foundations of shape creation pinch cutting-edge exertion to springiness you overmuch much capacity than a normal online shape builder tin — and it’s besides free. Pricing: Free CRM and Marketing Hub pinch paid plans starting astatine $15 a month. Pros Cons What I find astonishing is that, moreover though it’s 1 of nan much precocious shape builder tools, you don't request immoderate method expertise erstwhile you usage HubSpot’s shape builder. You tin quickly create forms pinch nan drag-and-drop shape builder and person anonymous website visitors into leads pinch unlimited forms, fields, submissions, and civilization forms that each link to your interaction database. I was capable to create a elemental shape successful astir 5 minutes. I could take from an embedded form, a standalone page, aliases a pop-up pinch a fewer different options for wherever that appeared connected my homepage. My favourite characteristic is that I tin alteration a shape pop-up to look successful a very targeted way. I tin take a customer segment, which page I want nan shape to look connected (and aft really long). I tin besides target by location, days since past visit, and various engagement metrics arsenic conditions for a shape pop-up. That way, I tin nonstop a customized message, demo request, aliases applicable contented astatine precisely nan correct time. Once personification fills retired your form, they’re automatically added to HubSpot CRM. In nan system, you tin group reminder tasks, telephone them, and nonstop them personalized emails, letting you amended negociate and nurture relationships pinch your contacts. What I like: HubSpot’s shape builder besides has information enrichment for interaction profiles, Breeze Intelligence shape shortening, and heavy integration pinch HubSpot’s Marketing Hub, making it a bully action for teams who want a azygous strategy for interaction management. Form shortening useful by pulling successful nationalist information from nan web and LLMs to auto-populate specifications for illustration institution size, industry, and website — only asking your interaction to complete a fewer short fields. This decreases nan chance your lead will wantonness nan shape halfway through. Image Source Have a WordPress tract but still want to leverage HubSpot devices to make leads? With HubSpot's WordPress plugin, you tin create forms, delegate them wrong a workflow, and usage them to make landing page leads. Contacts generated pinch your forms tin besides beryllium stored successful your HubSpot CRM. Pricing: Free plugin, though you whitethorn request a paid HubSpot plan aliases WordPress plan for definite features. Pros Cons What I like: The instrumentality makes nan shape creation process easy. Although it‘s powered by HubSpot, you don’t request to time off your WordPress dashboard to get nan aforesaid form-building acquisition that you tin find successful Marketing Hub. Image Source ClickUp is an all-in-one task guidance and collaboration instrumentality built to thief teams of each sizes negociate each their activity and centralize communication. ClickUp Forms comes pinch tons of configuration options to fto you easy create your perfect shape for immoderate usage case, adhd important questions, and cod insightful responses together. Pricing: Free scheme includes 1 form, pinch paid plans starting astatine $7/month. Pros Cons The first point I noticed astir ClickUp is that it has a batch of options. I deliberation this is simply a strength, but it tin besides beryllium a drawback since excessively galore options make it harder to take one. You’ll besides brushwood a learning curve erstwhile mounting everything up if you aren’t already a competent user. What I like: The shape builder instrumentality has drag-and-drop features to move task fields into nan shape and create caller ones via civilization fields to build your perfect form. Customize it further by selecting a superior taxable colour to lucifer your brand, adding an image aliases logo arsenic an icon, and listing a explanation astatine nan apical of nan shape to springiness your recipients much discourse and instructions connected really to proceed. Easily stock your shape pinch anyone by copying nan nonstop nexus aliases embedding it connected a web page pinch HTML. You whitethorn besides export your shape responses arsenic a CSV record aliases find them successful your task list. Because it’s integrated pinch task management, you tin move shape submissions into a to-do point and moreover usage nan shape instrumentality arsenic a elemental summons guidance system. For that reason, I judge this instrumentality is champion for soul information postulation aliases personification feedback alternatively of large-scale lead collection. To amended your lead guidance and seizure leads, you tin opt to usage popup forms with Popupsmart, an easy-to-use popup builder. With this no-code tool, you tin create webinar signup forms, newsletter signups, interaction forms, and registration forms wrong minutes without immoderate coding aliases programming experience. Popupsmart makes it applicable to adhd caller shape fields, telephone inputs, email inputs, checkboxes, dropboxes and power input fields, images, CSS, and civilization fonts to a popup form. In addition, you tin usage smart tags and group your pop-up form’s quality depending connected your manufacture aliases customer persona. With precocious assemblage targeting features, you tin show your popup shape based connected language, device, location, exit intent, and postulation source. By turning nan autoresponder email characteristic on, you tin get notified erstwhile a shape is submitted and travel up pinch lukewarm leads. All personification information collected is neatly organized successful nan Lead Table conception for easy search and management. To thief you optimize performance, Popupsmart includes an A/B testing characteristic successful paid plans. This characteristic enables you to research pinch different popup designs, messaging, and targeting rules. By analyzing which variations present nan champion results, you tin continuously amended your lead procreation efforts. Pricing: Free plan, pinch paid options starting astatine $195/month. Pros Cons What I like: Popupsmart stands retired for its simplicity, assemblage targeting capabilities, and autoresponder feature, making it a powerful instrumentality for converting leads into actionable opportunities. Many pre-made modern popup shape templates focused connected different business goals redeeming clip while ensuring nan popups align perfectly pinch branding. Image Source If you’re searching for a shape builder tool, I deliberation forms.app is simply a awesome action to consider. It’s a user-friendly level that allows you to create forms, surveys, and quizzes without immoderate coding. I was capable to browse their extended shape room and create my first shape without creating an account. If getting started is simply a sticking point, you tin take a template specified arsenic bid forms, customer restitution surveys, occupation applications, consent forms, and signups. Pricing: Free plan, pinch paid options starting astatine $15/month. Pros Cons I deliberation 1 of nan awesome things astir forms.app is that galore of its precocious features are disposable for free. This includes conditional logic, calculators, merchandise baskets, record uploads, aggregate mobility types, costs collection, signature collection, and precocious analytics. Forms.app offers an AI shape generator characteristic that tin thief you create forms and surveys moreover faster. You picture what you want to create, and nan AI will return attraction of nan rest. It besides suggests rewrites to your questions to thief you constitute nan champion study questions possible. What I like: Once your shape is done, you tin stock it successful various ways, specified arsenic embedding it connected your websites, sharing it arsenic a QR code, aliases publishing it connected societal media. Integrations for celebrated devices for illustration Google Drive, HubSpot, AirTable, and Meta Pixel thief you nonstop nan information wherever you request it. While nan instrumentality offers costs forms and aesculapian curen forms, proceed pinch caution. Do your investigation first to make judge it meets your company’s information information and regulatory standards. Image Source WPForms is simply a beginner-friendly WordPress shape builder that makes it easy to adhd beautiful forms to your website pinch conscionable a fewer clicks. It’s utilized by complete six cardinal users who emotion it for its easy WordPress integration and wide assortment of templates. Pricing: WPForms Lite is free, pinch paid plans starting astatine $49 a year. Pros Cons WPForms Lite has nan aforesaid interface arsenic nan premium type but limits users to only a fewer pre-selected shape fields and formats. What I like: All plans see a GDPR statement option, reCAPTCHA security, mobile-responsiveness, and unafraid costs options for illustration Stripe and PayPal. Image Source Like others I reviewed, Visme offers a drag-and-drop shape builder that integrates pinch Zapier, Mailchimp, HubSpot, and others. But Visme has 1 large differentiator: animations. While you whitethorn not deliberation your shape needs civilization animations, their investigation found it tin lead to 40% much conversions and 34% much shape starts. Pricing: Free basal plan, pinch paid plans starting astatine $12.25/month. Pros Cons With Visme, you tin create appealing, animated, and interactive forms pinch its easy-to-use built-in templates and drag-and-drop functionality. The animations guidelines retired from fixed lead procreation forms that tin quickly suffer a viewer’s attention. Image Source What I like: Visme’s AI characteristic allows you to creation interactive and master forms pinch little hassle and champion practices. Once created, Visme generates a link, QR code, and HTML codification truthful you tin embed nan shape connected your website. Once you cod information done signups, leads, and registrations, it populates nan platform. From there, you tin view, filter, aliases easy export data. Visme’s integrations fto you group up a information travel betwixt platforms. Image Source Jotform is an online shape builder pinch an intuitive ocular editor, known for making form-building faster than ever. Pricing: Free scheme available, pinch paid plans starting astatine $34/month. Pros Cons The instrumentality has each nan modular form-building capabilities, arsenic good arsenic unsocial fields and tons of integrations. I for illustration that I tin play astir pinch their shape builder earlier creating an account. The free scheme caps retired astatine 5 forms, pinch up to 100 entries per period and 100 MB of record storage. I find Jotforms’ capacity caps frustrating, but they dress up for it pinch different features bully for larger companies. Jotforms has a workflow integration to move information into action. It integrates pinch Salesforce, which galore competitors don’t. What I like: Jotform besides offers HIPAA compliance, a valuable characteristic for immoderate healthcare provider. Other useful information features see personification entree control, SSO integration, and section information residency to support personification information safe. Image Source Google Forms’ unsocial trading constituent is that it’s fast, free, and easy to use, pinch unlimited forms and entries. It’s besides built into Google Workspace, truthful it automatically pulls your information into a Google Sheet for you to analyze. Pricing: Free pinch a Google account. Pros Cons What I like: I for illustration really elemental to usage this instrumentality is without limits connected responses aliases number of forms. Google Forms has constricted creation customizations, truthful forms created connected it look little professional. This shape builder instrumentality is champion for speedy surveys aliases quizzes, alternatively than a lead seizure shape connected your website. Avoid gathering aesculapian aliases financial accusation via Google Forms, since it isn’t created to securely shop individual information. Image Source Even if you didn’t cognize it came from Typeform, you will apt admit nan tool’s innovative attack of serving up conscionable 1 mobility astatine a time. This attack is mobile-friendly and reduces cognitive load, expanding nan chance of completion. Pricing: Free scheme available, pinch paid plans starting astatine $25 per month. Pros Cons I’ve utilized Typeform to create elemental surveys for my book nine and recovered it easy and fast. It’s easy to outgrow nan free version, though, which caps you astatine conscionable 10 responses a month. What I like: Typeform has fantabulous logic and branching features that make it awesome for customer surveys and personification research. If you want to create a shape pinch an engaging and straightforward personification experience, this instrumentality is simply a coagulated option. Image Source Formstack has built a SaaS level focused connected doing 1 point well: forms. The tool’s champion features see intelligent forms, built-in workflows, and seamless integrations pinch Amazon S3, Stripe, PayPal, Microsoft, and Salesforce. Pricing: Plans start astatine $83 per month. Pros: Cons While pricier than different alternatives, Formstack brings robust information information pinch a SOC 2 certification and HIPAA compliance. Powerful features see signature collection, redeeming shape drafts, and information routing. What I like: Formstack’s A/B testing instrumentality compares different versions of your shape to spot which performs better. The instrumentality besides offers physics signatures and payments, and users tin prevention their shape drafts and return to decorativeness them. Image Source SurveyMonkey is an online study level that lets users create and administer surveys, cod responses, and analyse data. It’s celebrated among businesses, acquisition institutions, and nonprofits for gathering insights and improving decision-making. Pricing: Free scheme available, pinch paid plans starting astatine $25 a month. Pros: Cons What I like: SurveyMonkey provides a assortment of templates and mobility types, including multiple-choice, open-ended, and rating-scale questions. The level integrates pinch galore different tools, including CRMs, email trading services, and productivity apps. A mobility slope and AI features thief you to create a study quickly and confidently. Image Source I was besides impressed pinch SurveyMonkey’s analytics and reporting. Dashboards visualize your information successful existent time, and nan level tells you nan mean completion complaint and clip to completion. Most shape builders connection each nan essentials needed to make a basal form, but not each connection customization, information security, and deeper information analysis. Ultimately, for you, nan champion shape instrumentality depends connected your team’s intent and peculiar business needs. I’d for illustration to telephone retired Formstack for endeavor businesses. A small pricier but pinch tons of creation options and information features, I deliberation it’ll meet your needs and supply tons of value. And I’d item HubSpot’s shape builder because it offers tons of features and tin standard pinch your business. Startups and mini businesses tin commencement pinch nan free scheme and move up arsenic your business needs grow. With nan correct form, you tin cod leads, punctual feedback, and turn your business. Editor's Note: This station was primitively published successful April 2019 and has been updated for comprehensiveness.
1. Identify nan goals of nan form.
2. Pick a shape builder tool.
3. Include sanction and interaction fields.
4. Add further demographic accusation arsenic needed.
5. Figure retired which fields are must-have vs. nice-to-have.
6. Set up an automated follow-up email that's triggered erstwhile nan shape is submitted.
Form Builder Software Tools: What to Look For
1. Ease of Use
2. Customization
3. Conditional Logic
4. Integrations
5. Analytics and Reporting
6. Mobile-Responsiveness
7. Accessibility
8. Data Security
12 Online Form Builder Tools
1. HubSpot’s Free Online Form Builder
2. HubSpot's WordPress Plugin
3. ClickUp Forms
4. Popupsmart
5. Forms.app
6. WPForms
7. Visme
8. JotForm
9. Google Forms
10. Typeform
11. Formstack
12. SurveyMonkey
Your Form Builder Tool Options Are Endless
The 12 Best Form Builder Tools for 2025
3 weeks ago
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