The Top Goals of Marketing Managers & Leaders in 2025 [New Data + Expert Tips]

To efficaciously lead a trading team, you person to cognize what you’re moving towards. Whether your attraction is to summation gross aliases amended your customers’ knowing of your products, starting pinch a clear privilege helps guideline each your efforts successful 2025 and beyond.

But sometimes, you whitethorn struggle to place your organization's astir important goals. For this reason, we surveyed 700+ trading executives to thief you make nan correct decisions.

Let’s analyse nan apical goals of trading guidance for nan upcoming twelvemonth and stock immoderate proposal from leaders astatine ClickUp, RocketReach, Uber, and much connected really to execute them.

Top Marketing Manager Goals successful 2025

1. Increase gross and sales.

According to our survey, “increasing gross and sales” is nan apical privilege for astir trading leaders going into 2025, pinch conscionable complete 20% reporting it.

This shouldn’t travel arsenic a surprise. Our halfway occupation arsenic marketers is to effect a business’ bottommost statement by attracting nan correct audiences and driving leads down nan pipeline for sales.

Gaurav Agarwal, ClickUp's main operating officer, erstwhile echoed this sentiment to me: “As a fast-growing institution pinch industry-leading NDR, adding caller gross sustainably is ever a apical priority. We person to beryllium hyper-focused connected building retired different maturation and income capabilities to execute that goal."

Tips to execute this trading head goal:

To summation revenue, trading leaders must place areas of their customer travel that tin beryllium further optimized. Additionally, trading leaders will want to attraction connected lead generation.

There is nary one-size-fits-all attack to effective lead generation. To improve your lead procreation strategy, you mightiness trial retired caller landing pages aliases calls to action. Try creating stronger offers aliases re-focus your efforts connected much powerful lead nurturing campaigns.

It’s besides important to continually trial caller platforms — for illustration TikTok aliases podcasting — to scope caller audiences.

Reflecting connected gross arsenic a goal, Michelle Keene, Vice President of Product Marketing astatine Rocket Lawyer, told maine erstwhile years are “expected to beryllium dominated by economical uncertainty, nan displacement to profitable maturation [rather than maturation astatine each costs] will only beryllium accelerated — moving from a bully thought to a requirement.”

To combat this challenge, Keene offers 5 cardinal principles for trading leaders to follow:

1. Move from a revenue-only extremity to a gross and cost-of-acquisition goal.
2. Find exertion solutions that alteration CAC measurement astatine nan programme level.
3. Evolve your trading attribution models.
4. Deeply understand your target audiences and their needs to present nan correct messages astatine nan correct time.
5. Encourage ongoing deployment of hypothesis-driven experiments and optimizations.

She added, “As a trading leader, I clasp this challenge, prioritizing businesslike growth. While immoderate mindset displacement is challenging, nan benefits acold outweigh nan alteration guidance costs."

"It tin toggle shape nan measurement elder executives position trading — not arsenic an expense, but arsenic an finance — which is really empowering and energizing for me.”

2. Get a amended knowing of customers and their needs.

Next, marketers leaders classed “getting a amended knowing of customers and their needs” arsenic their 2nd biggest privilege successful 2025.

This makes sense, considering they besides said nan industry's biggest alteration successful nan past 12 months has been an accrued attraction connected nan customer and their acquisition pinch brands.

Your happiest customers tin beryllium not only your astir lucrative but besides your strongest advocates for your marque retired successful nan wild. Customers enactment loyal to brands they emotion and want to urge them connected societal media and to friends and family. But really do you build this benignant of commitment?

Tips to execute this trading head goal:

Jennifer Chou, Senior VP of Marketing astatine RocketReach, believes having a beardown knowing of your customers is simply a captious first measurement successful building marque loyalty.

She told me, “Marketing is astir storytelling and helping group envision really your solutions tin thief them execute their goals. Having a amended knowing of your customers and their needs is captious to creating that intangible relationship that builds affinity, consideration, and, ultimately, loyalty.”

She continues, “Customers want to subordinate to companies successful caller ways. They want to consciousness that ‘the institution understands what I’m dealing pinch and is building products for me’…This intends we request to cognize their challenges and goals arsenic good aliases moreover amended than they do.”

To cultivate a beardown narration betwixt your marque and its community, besides guarantee your trading materials convey your brand’s values.

People will consciousness much connected to your business if they judge your institution cares astir issues that matter astir to them.

As Daniel Godoy, Microsoft’s Global Head of Programmatic Evangelist, says, “The champion measurement to triumph spot is by upfront stating nan values your marque cares astir and having transparent connection that highlights your intent commitments."

Create amended customer experiences pinch personalization.

As much and much marketers are realizing, loyalty besides really comes backmost to creating a awesome customer experience. In fact, according to Adobe, 86% of consumers will salary much for a superior customer experience.

We marketers request to excavation deeper into what our buyers are looking for from our offering and their interactions pinch us. What would make being your customer easier aliases much enjoyable?

Personalization tin beryllium cardinal to this.

Zendesk recovered that 70% of customers expect anyone they interact pinch astatine a business to person nan afloat discourse of their erstwhile engagement and actions.

And, successful our survey, 86% of marketers admitted a personalized acquisition increases income moderately aliases significantly.

What are immoderate ways you tin personalize your marketing?

• Address your purchaser by sanction successful each interactions, including email, website, telephone calls, and in-person meetings.
• Make recommendations based connected their circumstantial needs, concerns, demographics, aliases past behavior.
• Have squad members respond personally to each societal media engagements. While AI tin beryllium very adjuvant pinch personalization, this is 1 usage lawsuit wherever it tin travel disconnected arsenic robotic.

But these are conscionable a fewer ideas. Don’t beryllium acrophobic to inquire your customers what they want and need. Ask for feedback aft interactions aliases purchases. Good aliases bad, nan insights tin only thief you improve.

Additionally, create opportunities for your customers to interact pinch each other.

You mightiness create a Facebook aliases Slack group truthful your customers tin prosecute pinch each other, stock manufacture champion practices, and get ideas aliases suggestions to thief them activity done their business challenges.

Back successful 2019, HubSpot’s Social squad created a Facebook group and has since leveraged it to foster a stronger consciousness of organization among its members.

3. Increase marque awareness/reach caller audiences.

This arguably goes on pinch our first 2 points, but according to our research, nan 3rd privilege of marketers successful 2025 is expanding marque consciousness and reaching caller audiences.

I mean, deliberation astir it. Of course, this is to thief summation gross and sales, but its occurrence depends connected knowing your audience.

If your business is entering caller markets, you must return nan clip to understand your caller customers truthful you tin efficaciously show really your merchandise helps them.

Tips to execute this trading head goal:

According to our survey, marketers deliberation nan astir important accusation to cognize astir their customers is:

• How they devour contented (33.43%)
• Their demographics (31.77%)
• Products they’re willing successful buying (27.9%)

Based connected this information, you tin amended understand nan worth your trading must present and what caller audiences would beryllium attracted to.

Every assemblage is different, of course, but successful general, location are immoderate trends you tin usage to commencement testing. For instance, much than half of consumers for illustration to study astir products by searching nan Internet aliases societal media.

That intends a beardown SEO aliases societal media strategy is simply a awesome spot to commencement erstwhile trying to build marque consciousness and summation reach.

Creating product-led contented connected your website and societal media tin thief show prospects what your merchandise is each astir and really it useful agelong earlier they make a purchase.

Let’s opportunity you activity for a video editing company, for example.

By penning contented for illustration “Why Video Marketing Matters” and “5 Ways to Create Higher-Quality Videos,” group willing successful video will beryllium introduced to your marque arsenic a subordinate successful nan space.

But you don’t want to extremity here. Go further by creating comparison articles that target high-intent X vs. Y keywords. Even if your package isn’t good known successful purchaser cycles, you tin comparison yourself to celebrated competitors and, erstwhile again, thief explicate your domiciled successful nan industry.

Once readers study that you are an action for them and find worth successful your content, they’ll beryllium much apt to research your tract further. It’s content trading 101.

If you’re trading to Gen Z aliases millennials, it’s besides imperative you usage societal media for merchandise education. It’s Gen Z’s favourite transmission for learning astir caller products and millennials’ 2nd favourite (right down hunt engines).

More connected that in: Social Media Marketing: The Ultimate Guide

Top Marketing Manager Objectives Based connected Trends

Our study besides revealed respective emerging trends that trading leaders are intrigued by and readying their strategies around. Here are nan apical three.

4. Invest successful personality-led contented and creator partnerships.

Where there’s societal media, content creators can’t beryllium acold behind. Thus, it should travel arsenic nary astonishment that trading head objectives besides see investing successful influencer and creator partnerships successful 2025.

Influencer trading has been proven to foster engagement, thrust postulation and clicks, and make conversions and sales. Modern consumers thin to spot influencers much than brands, uncovering them authentic and relatable.

That’s apt why Sprout Social has found that 49% of each consumers make daily, weekly, aliases monthly purchases because of influencer posts. Knowing this, it’s wise not to slumber connected nan trading powerfulness of influencers and creators.

But really do you get started?

Tips to execute this trading head goal:

Influencer trading campaigns tin return spot connected a assortment of platforms (Instagram, YouTube, etc.) and travel successful each different shapes and sizes, including:

• Affiliate aliases Discount Codes
• Contests and Giveaways
• Sponsored Posts
• Gifting
• Takeovers
• Collaboration

Start by identifying nan platforms your assemblage is astir progressive connected and who they are engaged pinch connected them. From there, chap HubSpotter Ramona Sukhraj breaks down nan different possibilities and really to create your influencer trading strategy in this article.

5. Diversify paid media crossed direct, indirect, and marque models.

With much title connected hunt engines and societal and progressively elusive algorithms crossed them all, nan value of paid media can’t beryllium ignored.

In 2023, advertizing their products and services efficaciously was 1 of nan apical goals of marketers, and now that attraction has turned to diversification.

Advertising isn’t what it utilized to be. This isn’t nan days of Mad Men’s Don Draper and creating quippy advertisement slogans — astatine least, not entirely. Beyond nan much classical channels for illustration print, TV, radio, and nonstop mail, galore brands now advertise almost exclusively connected integer platforms.

Many integer advertizing platforms connection adjuvant devices for bully targeting, creating engaging ads, and iterating quickly if thing isn’t working.

Google’s responsive ads feature, for instance, tests various headlines and descriptions and yet displays nan operation that performs champion pinch an intended audience.

Meanwhile, Facebook allows A/B testing and is known for having one of nan astir robust audience-targeting tools disposable for societal media.

Tips to execute this trading head goal:

Overall, marketers coming person a wealthiness of paid advertizing options, and it’s smart to research pinch them. Like influencer marketing, commencement by identifying wherever your assemblage consumes contented and looks for answers.

Next, spot what advertizing options it has that are applicable to your goals.

For instance, if you’re trying to boost downloads connected a peculiar offer, possibly you want to tally a Facebook Lead Ad. Mix and lucifer your options while being mindful of your fund and spot what delivers nan champion results.

Learn much astir your paid advertizing options in: The Ultimate Guide to PPC Marketing

6. Update SEO strategies for AI-driven search.

You didn’t deliberation we’d talk astir 2025 and not mention artificial intelligence (AI), did you?

Rounding retired nan apical goals for trading leaders, according to our survey, is updating SEO strategies for AI-driven search.

AI hunt isn’t constricted to assistants for illustration Alexa, ChatGPT, and Claude anymore. It’s besides being adopted by leaders successful nan space, specified arsenic Google, pinch AI overviews.

Source

HubSpot’s Kieran Flanagan expects AI to displacement SEO successful 3 main ways. It will:

1. Decrease click-through rates connected hunt engines.
2. Force hunt motor experts to beryllium much holistic integer marketers.
3. Make customer-centric strategies much important than keyword-focused ones.

So, what tin we do?

Tips to execute this trading head goal:

Here’s what Flanagan advised in a caller article:

• Create high-quality, master content: Your contented can't conscionable reply communal questions pinch applicable accusation anymore. Everyone tin do that. Now, it needs to supply reliable perspectives, charismatic tips astir readers won‘t find elsewhere, and different elements that comply pinch Google’s EEAT philosophy.
• Optimize for featured snippets: Structure your contented truthful it's easy scannable and provides nonstop answers to communal queries. As AI overviews are slow replacing featured snippets, we judge nan criteria for appearing present whitethorn beryllium similar.
• Focus connected personification intent: Tailor your contented to reside circumstantial personification needs, which tin amended your chances of being recommended arsenic an reply successful LLM-generated hunt results.
• Build authority and backlinks: Like hunt rank successful general, high-quality backlinks and mentions tin awesome to LLMs that you're a trusted source. Keep making this a priority.

You tin besides cheque retired these resources from HubSpot:

• How to Write Content that Generative AI Search Engines Will Cite, According to Experts
• 6 Steps Bloggers are Taking to Prepare for AI successful Search [New Data]

Setting (And Achieving) Goals Like a Marketing Leader

Determining your apical extremity depends connected your company’s needs.

If your institution seeks visibility, an summation successful postulation whitethorn show you are moving successful nan correct direction. If your institution is struggling to meet its financial goals, gross from your trading initiatives whitethorn beryllium your halfway goal.

Your goals and KPIs should incorporated galore thoughts, but immoderate priorities and focuses besides stay cosmopolitan successful today‘s market. So, usage nan trends and proposal successful this article to research your business’s possibilities and nan champion opportunities to execute its goals.

Editor's note: This station was primitively published successful October 2022 and has been updated for comprehensiveness.